APA Citation

Shah, K., & D'Souza, A. (2009). Advertising and promotions: An IMC perspective. New Delhi: Tata McGraw-Hill Education.

Chicago Style Citation

Shah, Kruti, and Alan D'Souza. Advertising and Promotions: An IMC Perspective. New Delhi: Tata McGraw-Hill Education, 2009.

MLA Citation

Shah, Kruti, and Alan D'Souza. Advertising and Promotions: An IMC Perspective. New Delhi: Tata McGraw-Hill Education, 2009.

Warning: These citations may not always be 100% accurate.