APA Citation

Cheng, H. (2014). The Handbook of international advertising research. West Sussex: John Wiley.

Chicago Style Citation

Cheng, Hong. The Handbook of International Advertising Research. West Sussex: John Wiley, 2014.

MLA Citation

Cheng, Hong. The Handbook of International Advertising Research. West Sussex: John Wiley, 2014.

Warning: These citations may not always be 100% accurate.