APA Citation

Tellis, G. J. (2004). Effective advertising: Understanding when, how, and why adertising words. New Delhi: Response Books.

Chicago Style Citation

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Adertising Words. New Delhi: Response Books, 2004.

MLA Citation

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Adertising Words. New Delhi: Response Books, 2004.

Warning: These citations may not always be 100% accurate.