APA Citation

Mukhopadhyay, S., & Saha, K. (2011). Principles of marketing. Kolkata: B.B. Kundu.

Chicago Style Citation

Mukhopadhyay, Sushil, and Kallo Saha. Principles of Marketing. Kolkata: B.B. Kundu, 2011.

MLA Citation

Mukhopadhyay, Sushil, and Kallo Saha. Principles of Marketing. Kolkata: B.B. Kundu, 2011.

Warning: These citations may not always be 100% accurate.