Marketing management - Kotler, Philip (New Delhi Prentice-Hall of India Private Limited, 2001)
Includes index.
Keywords: MARKETING OPPORTUNITIES; MARKETING STRATEGIES; MARKETING DECISIONS; MARKETING PROGRAMS; BUYER BEHAVIOR; COMPETETION; MARKET SEGMENTS; MARKET OFFERINGS; PRODUCT LIFE CYCLE; PRICING STRATEGIES; MARKETING CHANNELS; RETAILING, WHOLESALING AND MARKET LOGISTICS; INTEGRATED MARKET COMMUNICATIONS; ADVERTISING, SALES PROMOTION, PUBLIC RELATIONS; ON-LINE MARKETING