APA Citation

O'Guinn, T. C., Allen,Chris T., & Semenik, R. J. (2003). Advertising and integrated brand promotion (3rd ed.). New Delhi: Vikas Publishing House Pvt.Ltd.

Chicago Style Citation

O'Guinn, Thomas C., Allen,Chris T, and Richard J. Semenik. Advertising and Integrated Brand Promotion. 3rd ed. New Delhi: Vikas Publishing House Pvt.Ltd, 2003.

MLA Citation

O'Guinn, Thomas C., Allen,Chris T, and Richard J. Semenik. Advertising and Integrated Brand Promotion. 3rd ed. New Delhi: Vikas Publishing House Pvt.Ltd, 2003.

Warning: These citations may not always be 100% accurate.