APA Citation

Batra,Rajeev, Myers,John G., & Aaker,David A. (2012). Advertising Management (5th ed.). Noida: Dorling Kindersley(India) Pvt.Ltd.

Chicago Style Citation

Batra,Rajeev, Myers,John G, and Aaker,David A. Advertising Management. 5th ed. Noida: Dorling Kindersley(India) Pvt.Ltd, 2012.

MLA Citation

Batra,Rajeev, Myers,John G, and Aaker,David A. Advertising Management. 5th ed. Noida: Dorling Kindersley(India) Pvt.Ltd, 2012.

Warning: These citations may not always be 100% accurate.