Marketing Management text and cases - Kazmi,S.H.H. (New Delhi Excel Books, 2012)
Pt 1: Introduction to Marketing - Strategic Market Planning - Marketing Implementation and Control - Ethical and Social Issues in Marketing. Pt 2: Marketing Environment Analysis - Information System and Marketing Research - Measuring Market Demand - Consumer Behavior: personal and organisational - Segmentation, Targeting and Positioning. Pt 3: Product Concepts - New Product Development and Adoption Process - Branding, Packaging and Labelling. Pt 4: Marketing Communications - Advertising and Sales Promotion - Personal Selling - Public Relations and Publicity - Direct Marketing. Pt 5: Marketing Channels and Physical Distribution - Wholesaling and Retailing. Pt 6: Pricing Concepts, Strategies and Price Setting Approaches. Pt 7: Product Life Cycle - Competition analysis and Strategic Opinion across PLC Stages. Pt 8: Marketing of Services - International Marketing - Rural Marketing - Internet and Marketing
Includes Index
Keywords: Management; Marketing Management