Czinkota, M. R., & Kotabe, M. (2002). Marketing Management (2nd ed.). New Delhi: Vikas Publishing House Pvt. Ltd.
Chicago Style CitationCzinkota, Michael R., and Masaaki Kotabe. Marketing Management. 2nd ed. New Delhi: Vikas Publishing House Pvt. Ltd, 2002.
MLA CitationCzinkota, Michael R., and Masaaki Kotabe. Marketing Management. 2nd ed. New Delhi: Vikas Publishing House Pvt. Ltd, 2002.
Warning: These citations may not always be 100% accurate.