APA Citation

Ferrell, O., Hartline, M. D., & Lucas, G. H. (2002). Marketing Strategy (2nd ed.). New Delhi: Vikas Publishing House.

Chicago Style Citation

Ferrell, O.C., Michael D. Hartline, and George H. Lucas. Marketing Strategy. 2nd ed. New Delhi: Vikas Publishing House, 2002.

MLA Citation

Ferrell, O.C., Michael D. Hartline, and George H. Lucas. Marketing Strategy. 2nd ed. New Delhi: Vikas Publishing House, 2002.

Warning: These citations may not always be 100% accurate.