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Belch,George E., & Belch, M. A. (2003). Advertising and Promotion: An integrated Marketing Communications Perspective (6th ed.). New Delhi: Tata McGraw-Hill Publishing Company Limited.

Belch,George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6th ed. New Delhi: Tata McGraw-Hill Publishing Company Limited, 2003.

Belch,George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6th ed. New Delhi: Tata McGraw-Hill Publishing Company Limited, 2003.