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Belch,George E., & Belch, M. A. (2001). Advertising and Promotion: An integrated Marketing Communications Perspective (5th ed.). New Delhi: Tata McGraw-Hill Publishing Company Limited.

Belch,George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 5th ed. New Delhi: Tata McGraw-Hill Publishing Company Limited, 2001.

Belch,George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 5th ed. New Delhi: Tata McGraw-Hill Publishing Company Limited, 2001.