Cases in Rural Marketing an Integrated Approach - Krishnamacharyulu, C.S.G.; Ramakrishnan, Lalitha (Delhi Pearson Education (Singapore) Pte. Ltd., 2004)
Part I: Orientation Part II: Rural Marketing Perspectives Part III: Market Analysis and Information System Part IV: Product Strategies Part V: Price Strategies Part VI: Promotion Strategies Part VII: Distribution Strategies Part VIII:Marketing Strategies
Includes index.
Keywords: Management; Marketing; Rural Marketing