APA Citation

Keller, K. L. (2008). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.). New Delhi: PHI Learning Private Limited.

Chicago Style Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. New Delhi: PHI Learning Private Limited, 2008.

MLA Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. New Delhi: PHI Learning Private Limited, 2008.

Warning: These citations may not always be 100% accurate.