Kotler, P., Keller, K. L., Koshy, A., & Jha, M. (2009). Marketing Management: A South Asian Perspective (13 th ed.). New Delhi: Dorling Kindersley (India) Pvt. Ltd.
Chicago Style CitationKotler, Philip, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha. Marketing Management: A South Asian Perspective. 13 th ed. New Delhi: Dorling Kindersley (India) Pvt. Ltd, 2009.
MLA CitationKotler, Philip, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha. Marketing Management: A South Asian Perspective. 13 th ed. New Delhi: Dorling Kindersley (India) Pvt. Ltd, 2009.
Warning: These citations may not always be 100% accurate.