Kotler, P. (2001). Marketing management (11th ed.). New Delhi: Prentice-Hall of India Private Limited.
Chicago Style CitationKotler, Philip. Marketing Management. 11th ed. New Delhi: Prentice-Hall of India Private Limited, 2001.
MLA CitationKotler, Philip. Marketing Management. 11th ed. New Delhi: Prentice-Hall of India Private Limited, 2001.
Warning: These citations may not always be 100% accurate.