APA Citation

Kotler, P. (1998). Marketing management: Analysis, planning, implementation and control (9th ed.). New Delhi: Prentice-Hall of India Private Limited.

Chicago Style Citation

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 9th ed. New Delhi: Prentice-Hall of India Private Limited, 1998.

MLA Citation

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 9th ed. New Delhi: Prentice-Hall of India Private Limited, 1998.

Warning: These citations may not always be 100% accurate.