APA Citation

Schiffman, L. G., Kanuk, L. L., & Kumar, S. R. (2012). Consumer Behavior (10th ed.). Noida: Dorling Kindersley (India) Pvt.Ltd.

Chicago Style Citation

Schiffman, Leon G., Leslie Lazar Kanuk, and S. Ramesh Kumar. Consumer Behavior. 10th ed. Noida: Dorling Kindersley (India) Pvt.Ltd, 2012.

MLA Citation

Schiffman, Leon G., Leslie Lazar Kanuk, and S. Ramesh Kumar. Consumer Behavior. 10th ed. Noida: Dorling Kindersley (India) Pvt.Ltd, 2012.

Warning: These citations may not always be 100% accurate.