Kotler, P., & Keller, K. L. (2006). Marketing management (12th ed.). New Delhi: Prentice-Hall of India Private Limited.
Chicago Style CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 12th ed. New Delhi: Prentice-Hall of India Private Limited, 2006.
MLA CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 12th ed. New Delhi: Prentice-Hall of India Private Limited, 2006.
Warning: These citations may not always be 100% accurate.