Schiffman, L. G., & Kanuk, L. L. (2004). Consumer Behavior (8th ed.). New Delhi: Prentice Hall of India Private Limited.
Chicago Style CitationSchiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 8th ed. New Delhi: Prentice Hall of India Private Limited, 2004.
MLA CitationSchiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 8th ed. New Delhi: Prentice Hall of India Private Limited, 2004.
Warning: These citations may not always be 100% accurate.