APA Citation

Ramaswamy, V., & Namakumari, S. (2002). Marketing Management: Planning, Implementation and Control, Global Perspective, Indian Context (3rd ed.). New Delhi: Macmillan India Ltd.

Chicago Style Citation

Ramaswamy, V.S., and S. Namakumari. Marketing Management: Planning, Implementation and Control, Global Perspective, Indian Context. 3rd ed. New Delhi: Macmillan India Ltd, 2002.

MLA Citation

Ramaswamy, V.S., and S. Namakumari. Marketing Management: Planning, Implementation and Control, Global Perspective, Indian Context. 3rd ed. New Delhi: Macmillan India Ltd, 2002.

Warning: These citations may not always be 100% accurate.