Ramaswamy, V. S., & Namakumari, S. (2013). Marketing management: Global perspective, Indian context (5th ed.). New Delhi: McGraw Hill Education (India) Private Limited.
Chicago Style CitationRamaswamy, V. S., and S. Namakumari. Marketing Management: Global Perspective, Indian Context. 5th ed. New Delhi: McGraw Hill Education (India) Private Limited, 2013.
MLA CitationRamaswamy, V. S., and S. Namakumari. Marketing Management: Global Perspective, Indian Context. 5th ed. New Delhi: McGraw Hill Education (India) Private Limited, 2013.
Warning: These citations may not always be 100% accurate.