International Marketing - Vasudeva,P.K. (New Delhi Excel Books, 2006)
Pt: 1 Conceptual Framework of International Marketing and Trade Theories Pt: 2 International Marketing and Functional approaches To Trade Pt: 3 International Marketing Environment: Emerging Scenario and Issues. Pt: 4 Management of International Marketing Operations. Pt: 5 Retail Operations Pt: 6 Identifying Foreign Markets and Export Management. Pt: 7 Financial Environment and Decision Making. Pt: 8 Risk Management in International Marketing
Includes Glossary, Bibliography and Index
Keywords: Management; Marketing Management; Marketing Management-International