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Loudon, D. L., & Della Bitta, A. J. (2002). Consumer Behavior: Concepts and Application (4th ed.). New Delhi: Tata McGraw Hill Education Private Limited.

Loudon, David L., and Albert J. Della Bitta. Consumer Behavior: Concepts and Application. 4th ed. New Delhi: Tata McGraw Hill Education Private Limited, 2002.

Loudon, David L., and Albert J. Della Bitta. Consumer Behavior: Concepts and Application. 4th ed. New Delhi: Tata McGraw Hill Education Private Limited, 2002.