Sales and distribution management - Gupta, S.L. (New Delhi Excel books, 1999)
Sales and distribution strategy, Personal selling, Sales organization, Recruitment and selection, Compensation and motivation of sales force, Monitoring and performance appraisal, Sales display and sales promotion, sales forecasting, quotas and territory management, Sales budgeting and control, Distribution system, Logistics for customer satisfaction, Distribution costs and customer service, Role and function of intermediaries, Selection and motivation of intermediaries, Distribution analysis, control and management, Consumer behaviour and customer satisfaction.
Keywords: Management; Sales management; Distribution management