APA Citation

Stanton, W. J., Etzel, M. J., & Walker, B. J. (1994). Fundamentals of Marketing (10th ed.). New york: McGraw-Hill, INC.

Chicago Style Citation

Stanton, William J., Michael J. Etzel, and Bruce J. Walker. Fundamentals of Marketing. 10th ed. New york: McGraw-Hill, INC, 1994.

MLA Citation

Stanton, William J., Michael J. Etzel, and Bruce J. Walker. Fundamentals of Marketing. 10th ed. New york: McGraw-Hill, INC, 1994.

Warning: These citations may not always be 100% accurate.