APA Citation

Kumar, S. R. (2002). Managing Indian brands: Marketing concepts and strategies (2nd ed.). New Delhi: Vikas Publishing House Pvt Ltd.

Chicago Style Citation

Kumar, S Ramesh. Managing Indian Brands: Marketing Concepts and Strategies. 2nd ed. New Delhi: Vikas Publishing House Pvt Ltd, 2002.

MLA Citation

Kumar, S Ramesh. Managing Indian Brands: Marketing Concepts and Strategies. 2nd ed. New Delhi: Vikas Publishing House Pvt Ltd, 2002.

Warning: These citations may not always be 100% accurate.