Marketing management Analysis, planning, implementation and control - Kotler, Philip (New Delhi Prentice-Hall of India Private Limited, 1991)
Understanding marketing management, Analyzing marketing opportunities, Researching and selecting target markets, Designing marketing strategies, Planning marketing programs, Organizing , implementing marketing effort.
Includes index.
Keywords: MARKETING OPPORTUNITIES; MARKETING STRATEGIES; MARKETING DECISIONS; MARKETING PROGRAMS; BUYER BEHAVIOR; COMPETETION; MARKET SEGMENTS; MARKET OFFERINGS; PRICING STRATEGIES; MARKETING CHANNELS; INTEGRATED MARKET COMMUNICATIONS