APA Citation

Kotler, P., & Armstrong, G. (2008). Principles of marketing (12 th ed.). New Delhi: Pearson Education, Inc.

Chicago Style Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 12 th ed. New Delhi: Pearson Education, Inc, 2008.

MLA Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 12 th ed. New Delhi: Pearson Education, Inc, 2008.

Warning: These citations may not always be 100% accurate.