Principles of marketing - Kotler, Philip; Armstrong, Gary (New Delhi Pearson Education, Inc., 2006)
Marketing : managing profitable customer relationships, Company and marketing strategy, The marketing environment, Managing marketing information, Consumer markets and consumer buyer behavior, Business markets and business buyer behavior, Customer-driven marketing strategy, Product, services and branding strategy, New-product development and product life-cycle strategies, Pricing products, Marketing channels and supply chain management, retailing and wholesaling, Communicating customer value, advertising and public relations, Personal selling and sales promotion, Direct and online marketing, Creating competitive advantage, Global market place, Marketing ethics and social responsibility
Includes Glossary and Indexes.
Keywords: MANAGEMENT; MARKETING MANAGEMENT