APA Citation

Pillai, R., & Bagavathi. (2005). Modern marketing: Principles and practices (3rd rev enl ed.). New Delhi: S. Chand & Company Ltd.

Chicago Style Citation

Pillai, R.S.N., and Bagavathi. Modern Marketing: Principles and Practices. 3rd rev enl ed. New Delhi: S. Chand & Company Ltd, 2005.

MLA Citation

Pillai, R.S.N., and Bagavathi. Modern Marketing: Principles and Practices. 3rd rev enl ed. New Delhi: S. Chand & Company Ltd, 2005.

Warning: These citations may not always be 100% accurate.