APA Citation

Dholakia, N., Khurana, R., Bhandari, L., & Jain, A. K. (1978). Marketing management: Cases and concepts. New Delhi: Macmillan.

Chicago Style Citation

Dholakia, Nikhilesh, Rakesh Khurana, Labdhi Bhandari, and Abhinandan K. Jain. Marketing Management: Cases and Concepts. New Delhi: Macmillan, 1978.

MLA Citation

Dholakia, Nikhilesh, Rakesh Khurana, Labdhi Bhandari, and Abhinandan K. Jain. Marketing Management: Cases and Concepts. New Delhi: Macmillan, 1978.

Warning: These citations may not always be 100% accurate.