The Rural Marketing Book - Kashyap, Pradeep; Raut, Siddhartha (New Delhi Biztantra, 2009)
Ch 1:The Call of Rural India Ch 2: Rural Marketing Environment Ch 3: The Rural Economy: A Reality Check Ch 4: Rural Consumer Behaviour Ch 5: Rural Market Research Ch 6: Targeting, Segmenting and Positioning Ch 7: Product Strategy Ch 8: Pricing Strategy Ch 9: Distribution Strategy Ch 10:Communication Strategy Ch 11:Innovation in Rural Markets Ch 12:Financial Services Ch 13:The Future of Rural Marketing
Includes Appendices, Glossary, Bibliography and Index
Keywords: Management; Marketing; Rural Marketing