The Rural Marketing - Kashyap, Pradeep (Noida Dorling Kindersley (India) Pvt.Ltd., 2012)
Ch 1: The Call of Rural India Ch 2: Rural Marketing Environment Ch 3: Rural Consumer Behaviour Ch 4: Rural Marketing Research Ch 5: Segmenting and Targeting Rural Markets Ch 6: Product Strategy Ch 7: Pricing Strategies Ch 8: Distribution in Rural Markets Ch 9: Communication Strategies for Rural Markets Ch 10: Rural Services Marketing Ch 11: Marketing in Small Town Ch 12: The Future of Rural Marketing
Includes Index
Keywords: Management; Marketing; Rural Marketing