APA Citation

Moorthi, Y. (2003). Brand management: The Indian context. New Delhi: Vikas Publishing House Pvt. Ltd.

Chicago Style Citation

Moorthi, Y.L.R. Brand Management: The Indian Context. New Delhi: Vikas Publishing House Pvt. Ltd, 2003.

MLA Citation

Moorthi, Y.L.R. Brand Management: The Indian Context. New Delhi: Vikas Publishing House Pvt. Ltd, 2003.

Warning: These citations may not always be 100% accurate.