APA Citation

Shanker, R. (2002). Services marketing: The Indian perspective. New Delhi: Excel Books.

Chicago Style Citation

Shanker, Ravi. Services Marketing: The Indian Perspective. New Delhi: Excel Books, 2002.

MLA Citation

Shanker, Ravi. Services Marketing: The Indian Perspective. New Delhi: Excel Books, 2002.

Warning: These citations may not always be 100% accurate.