APA Citation

Lovelock, C., Wirtz, J., & Chatterjee, J. (2011). Services marketing: People,technology, strategy (7th ed.). New Delhi: Pearson education.

Chicago Style Citation

Lovelock, Christopher, Jochen Wirtz, and Jayanta Chatterjee. Services Marketing: People,technology, Strategy. 7th ed. New Delhi: Pearson education, 2011.

MLA Citation

Lovelock, Christopher, Jochen Wirtz, and Jayanta Chatterjee. Services Marketing: People,technology, Strategy. 7th ed. New Delhi: Pearson education, 2011.

Warning: These citations may not always be 100% accurate.