APA Citation

Keegan, W. J., & Bhargava, N. K. (2011). Global Marketing Management (7th ed.). New Delhi: Prentice-Hall of India Private Limited.

Chicago Style Citation

Keegan, Warren J., and Naval K. Bhargava. Global Marketing Management. 7th ed. New Delhi: Prentice-Hall of India Private Limited, 2011.

MLA Citation

Keegan, Warren J., and Naval K. Bhargava. Global Marketing Management. 7th ed. New Delhi: Prentice-Hall of India Private Limited, 2011.

Warning: These citations may not always be 100% accurate.