APA Citation

Assael, H. (1998). Consumer behaviour and marketing action (6th ed.). New Delhi: Cengage Learning.

Chicago Style Citation

Assael, Henry. Consumer Behaviour and Marketing Action. 6th ed. New Delhi: Cengage Learning, 1998.

MLA Citation

Assael, Henry. Consumer Behaviour and Marketing Action. 6th ed. New Delhi: Cengage Learning, 1998.

Warning: These citations may not always be 100% accurate.