Etzel, M. J., Stanton, W. J., Walker, B. J., & Pandit, A. (2006). Marketing: Concepts and cases (13th ed.). New Delhi: Tata McGraw-Hill Publishing Company Limited.
Chicago Style CitationEtzel, Michael J., William J. Stanton, Bruce J. Walker, and Ajay Pandit. Marketing: Concepts and Cases. 13th ed. New Delhi: Tata McGraw-Hill Publishing Company Limited, 2006.
MLA CitationEtzel, Michael J., William J. Stanton, Bruce J. Walker, and Ajay Pandit. Marketing: Concepts and Cases. 13th ed. New Delhi: Tata McGraw-Hill Publishing Company Limited, 2006.
Warning: These citations may not always be 100% accurate.