APA Citation

Brooke, M. Z., & Mills, W. R. (2006). New product development: Successful innovation in the market place. Mumbai: Jaico Publishing House.

Chicago Style Citation

Brooke, Michael Z., and William Ronald Mills. New Product Development: Successful Innovation in the Market Place. Mumbai: Jaico Publishing House, 2006.

MLA Citation

Brooke, Michael Z., and William Ronald Mills. New Product Development: Successful Innovation in the Market Place. Mumbai: Jaico Publishing House, 2006.

Warning: These citations may not always be 100% accurate.