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Perreault, W. D., & McCarthy, E. J. (2006). Basic marketing: A global managerial approach (15th ed.). New Delhi: Tata McGraw-Hill Publishing Company Limited.

Perreault, William D.Jr., and E. Jerome McCarthy. Basic Marketing: A Global Managerial Approach. 15th ed. New Delhi: Tata McGraw-Hill Publishing Company Limited, 2006.

Perreault, William D.Jr., and E. Jerome McCarthy. Basic Marketing: A Global Managerial Approach. 15th ed. New Delhi: Tata McGraw-Hill Publishing Company Limited, 2006.