Kotler, P., & Armstrong, G. (2003). Principles of marketing (10 th ed.). New Delhi: Prentice-Hall of India Private Limited.
Chicago Style CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. 10 th ed. New Delhi: Prentice-Hall of India Private Limited, 2003.
MLA CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. 10 th ed. New Delhi: Prentice-Hall of India Private Limited, 2003.
Warning: These citations may not always be 100% accurate.