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Kurtz, D. L., & Boone, L. E. (2006). Principles of marketing (12 th ed.). New Delhi: Cengage Learning India Private Limited.

Kurtz, David L., and Louis E. Boone. Principles of Marketing. 12 th ed. New Delhi: Cengage Learning India Private Limited, 2006.

Kurtz, David L., and Louis E. Boone. Principles of Marketing. 12 th ed. New Delhi: Cengage Learning India Private Limited, 2006.