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Kotler, P., Ang, S. H., Leong, S. M., & Tan, C. T. (1996). Marketing Management: An Asian perspective. New Delhi: Prentice-Hall of India Private Limited.

Kotler, Philip, Swee Hoon Ang, Siew Meng Leong, and Chin Tiong Tan. Marketing Management: An Asian Perspective. New Delhi: Prentice-Hall of India Private Limited, 1996.

Kotler, Philip, Swee Hoon Ang, Siew Meng Leong, and Chin Tiong Tan. Marketing Management: An Asian Perspective. New Delhi: Prentice-Hall of India Private Limited, 1996.