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Walker, O. C., Mullins, J. W., Boyd Jr., H. W., & Larreche, J. (2006). Marketing strategy: A decision-focused approach (5th ed.). New Delhi: Tata McGraw Hill Education Private Limited.

Walker, Orville C., John W. Mullins, Harper W. Boyd Jr., and Jean-Claude Larreche. Marketing Strategy: A Decision-focused Approach. 5th ed. New Delhi: Tata McGraw Hill Education Private Limited, 2006.

Walker, Orville C., John W. Mullins, Harper W. Boyd Jr., and Jean-Claude Larreche. Marketing Strategy: A Decision-focused Approach. 5th ed. New Delhi: Tata McGraw Hill Education Private Limited, 2006.