Marketing strategy a decision-focused approach - Walker, Orville C.; Mullins, John W.; Boyd Jr., Harper W.; Larreche, Jean-Claude (New Delhi Tata McGraw Hill Education Private Limited, 2006)
Marketing-oriented perspectives underlie successful corporate, business and marketing strategies, Corporate strategy decision and their marketing implications, Business strategies and their marketing implications, Opportunity analysis, Formulating marketing strategies, Implementation and control.
Includes index
Keywords: Marketing; Management