APA Citation

Mukherjee, S., & Saha, K. (2011). Principles of marketing: Module I. Kolkata: B.B. Kundu Grandsons.

Chicago Style Citation

Mukherjee, Sushil, and Kallol Saha. Principles of Marketing: Module I. Kolkata: B.B. Kundu Grandsons, 2011.

MLA Citation

Mukherjee, Sushil, and Kallol Saha. Principles of Marketing: Module I. Kolkata: B.B. Kundu Grandsons, 2011.

Warning: These citations may not always be 100% accurate.