Kotler, P., Keller, K. L., Koshy, A., & Jha, M. (2013). Marketing Management: A South Asian Perspective (14 th ed.). Noida: Dorling Kindersley.
Chicago Style CitationKotler, Philip, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha. Marketing Management: A South Asian Perspective. 14 th ed. Noida: Dorling Kindersley, 2013.
MLA CitationKotler, Philip, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha. Marketing Management: A South Asian Perspective. 14 th ed. Noida: Dorling Kindersley, 2013.
Warning: These citations may not always be 100% accurate.