Principles of marketing and e-commerce/ by D.L.Datta. - Datta, D.L (Kolkata Tee Dee Publications (P) Ltd., 2012)
Includes Glossary.
Keywords: Management; Marketing; MARKET SEGMENTATION; MARKETING MIX; MARKETING CHANNELS; PRICING; PROMOTION; MARKET INFORMATION SYSTEM; RETAIL; WHOLESALE; MARKET RESEARCH; E-BUSINESS; ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM); E-PAYMENT; ENTERPRISE RESOURCE PLANNING (ERP); SUPPLY CHAIN MANAGEMENT (SCM)